What are social media for ?

Social Media
Credit: mkhmarketing. Sourced via Creative Commons.
  • For showcasing

Social media offers an opportunity to create and to show personal content that can be viewed by anyone on digital platforms. It also provides a platform for companies or organizations to promote their images, ideas or products.

It is great to create contents and show them to the audience, and it is ever greater when your audience like them.

  • For creating connections

It is easy to find someone on social network since most of the people owns at least one social media account in these days. It could be Facebook, Twitter, Instagram, LinkedIn, or any other social media platforms. You can get in touch with your friends on Facebook and use its group functionality to connect with a bunch of people who share the same interests with you. You can add hashtag in your tweet or under the picture you posted on Instagram to attract people’s attention.You can access to career opportunities and engage in professional networks on  LinkedIn. With social media platforms emerging in endlessly, you will have a closer connection with different domains around the world.

  • For releasing firsthand information

Mainstream social media platforms, especially like Twitter and Facebook are increasingly seen as key components in firsthand information release or emergent crisis communication toolkit. And mobile devices make social media more reachable by being highly personal and available at all times before the battery runs out.

Thanks to the prevalence of smartphones and tablets, information can be spread more rapidly then ever before. Survey shows that  75 percent of monthly active Twitter users are on mobile. 78 percent of users in the US accessing Facebook with mobile phones, which is about 751 million monthly active users.

The advent of ‘citizen journalism’ is accompanied by the popularity of social media. News happens anytime at any locations. People at any corners of the world are all have the chance to witness firsthand news and send it to the public via social network. It is possible that social media will overtake traditional media to become the main source of getting news and information permanently someday.

What are social media for ?

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